Trends Forecasting Research Document MARKETING AND PR EDITED LOST PHOTOSHOP | Page 5

APRIL AND
MAY
Within April and May the rugby hype has died down. To keep the consumers interested, in April Michael Kors will host
a charity dinner at their flagship Regent Street Store. The charity is called Wooden Spoon (2017), and is the children’s
charity of rugby. Guest invited, such as the team and ex-team members, Jonny Wilkinson, will all be gifted with Michael
Kors clothing and accessories to be worn on the night. Magazines and newspapers, such as Hello and Daily Mail will
be invited to the event so that it receives media coverage. Pictures from the event will be posted onto Michael Kors
Instagram, with who wore what. May is the start of the wedding and prom season, so to boost more sales of suits, a
discount will be put in place of 20% off suits. This discount will be given to current newsletters subscribers, and will be
given to people who sign up when the discount is valid, meaning more subscriptions boosting customer relationship
management.
Lydia Holland