4
Map the
Trend!
Inspiration: In came the demand for total security; new products and services for travel, business and home. The same measures taken at airport facilities were being made available to citizens. From GPS tracked phone alarms to Smart locks used on airports these were all shifting into the consumer market
Target Groups: Business owners, security firms, government departments, families, single parent families, students studying at college. Security is a basic human need and can be developed in all markets.
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Innovation Potential : Personal security enhancement. Triggered trend Internet of security things. Products such as Goji Smart lock that sends a photo of visitors to your smart-phone when you have a visitor and Cricket the smart bike alarm that tracks GPS location and send data back are just some of the biggest innovations on our doorstep.
Where did security
as a trend come
from?
Present