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CHAPTER SIX: THE ROAD AHEAD
KTM’ s path forward hinges on three pillars: leaner production, deeper integration with Bajaj Auto’ s manufacturing ecosystem, and an uncompromising commitment to brand identity.
Internally, KTM is exploring expanded use of Indian production facilities for smaller displacement bikes( 125cc – 390cc), a cost-effective strategy Bajaj has already optimised. Strategically, the company must balance mass-market affordability with the premium performance reputation it has cultivated for decades.
“ We’ re not just building motorcycles,” said Pierer in closing remarks at a recent town hall.“ We’ re rebuilding belief, in the company, in our riders, and in what it means to ride orange.”
CONCLUSION: A DEFINING MOMENT KTM’ s situation in 2025 is not unique, many global manufacturers are reeling from post-pandemic volatility, inflation, and shifting consumer tastes. But the stakes feel higher for KTM because of what the brand represents: rebelliousness, engineering audacity, and a commitment to conquering every terrain.
Whether the company can steer itself out of this financial canyon depends on its ability to execute a delicate balancing act, cut costs without compromising performance, embrace new markets without alienating loyal fans, and win races while fighting to stay afloat.
The world is watching. So are the riders. TRAVERSE
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