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perhaps its strongest brand pillar. In 2025, Australian Daniel Sanders powered his KTM 450 Rally to victory in the Dakar Rally, reasserting KTM’ s off-road supremacy.
“ Winning Dakar wasn’ t just about speed— it was about grit,” Sanders told El País.“ This bike and this team still have that fight.”
On the MotoGP front, KTM restructured its satellite team Tech3 into a factory-backed entity with heavy investment. In a major coup, they signed Enea Bastianini and Maverick Viñales, both proven race winners.
“ We are building a team for titles, not just top-tens,” KTM Motorsports Director Pit Beirer told Reuters.“ This is part of our brand DNA— performance above all.”
CHAPTER FIVE: PRODUCT STRATEGY IN FLUX
KTM’ s product roadmap has also been reshuffled. The much-anticipated 1390 Super Adventure models have seen their North American launch postponed until 2026. Dealers across the U. S. and Canada have expressed frustration over communication and supply chain inconsistencies.
“ We’ ve got customers ready to buy, but no bikes to deliver,” said a KTM dealership manager in California.“ If they want to rebuild trust, it has to start with transparency.”
Meanwhile, KTM ' s 2025 off-road lineup, particularly the 300 EXC Hard Enduro and 500 EXC-F, continues to draw praise for performance, but sales momentum is fragile due to cautious consumer spending and high price tags.
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