TRAVERSE Issue 35 - April 2023 | Page 120

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the historic motorcycles that appear in the campaign come from his personal collection and have become an integral part of the storytelling at his own suggestion .
“ Opening the throttle with the V100 on the Pacific Highway was truly an exhilarating experience ," explained McGregor . " This is a truly unique motorcycle : sporty yet comfortable , perfect for a long journey . Its essence is completely Moto Guzzi , and that ' s why they managed to design a motorcycle that , despite being ultra-modern , rides like a Guzzi ."
Shot entirely on 35mm film , the video finds a perfect balance , evoking the golden years of Hollywood and enhancing the uniqueness of the V100 Mandello , thanks to photography that is always in balance between old cinema and contemporary art , and thanks to the use of extraordinarily evocative locations such as Eric Lloyd Wright ' s brutalist house in Malibu , the Pacific Coast Highway , the desert spaces in Lancaster , the LA River and the Second Street Tunnel in downtown Los Angeles .
Moto Guzzi V100 | On to the next journey featuring Ewan McGregor video can be watched at https :// youtu . be / 1QEAi0j2bdE
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