The new Moto Guzzi V100 film tells of Ewan McGregor ' s deep passion for the brand and its bikes " On To The Next Journey " is a true cinematographic work , file in 35mm , on the streets of California with a photograph that refers to the great Hollywood films .
The video of the Moto Guzzi V100 Mandello campaign has a true Moto Guzzi lover as its protagonist : McGregor puts all his charisma and authenticity as a motorcyclist into narrating the relationship of passion that binds him to Moto Guzzi .
The video , shot in various locations in California under the direction of Duncan Winecoff , is a true declaration of love for Moto Guzzi , thanks to a narration that reveals the profound nature of the bond between man and motorcycle . It is a production with a strong autobiographical flavour , which tells the story of the journey as a metaphor for life .
In constant balance between past and present , human beings build their identity in relation to objects and memories , which constitute the baggage with which they go through their lives and project themselves into the future .
At the same time , the V100 Mandello is also the high point of a history rich in innovation and craftsmanship spanning more than 100 years . It is the Moto Guzzi motorcycle of the future , designed and built on the solid foundations of a unique history .
The symbiotic relationship between man and motorcycle is thus explored during the 60-second video thanks to the voice-over of McGregor who is not only a profound connoisseur and collector of motorcycles , but also a sincere Moto Guzzi enthusiast , so much so that all
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