OSET ELECTRIFIES TRIUMPH
Ahead of the launch of its new Motocross and Enduro range , Triumph Motorcycles has taken what it describes as “ another exciting step in the off-road world ” with the acquisition of OSET Bikes .
Started in 2004 by Ian Smith , OSET is regarded as a world leader in children ’ s electric , off-road motorcycles . Smith wanted to create an electric bike for his son , Oliver and hence the OSET ( Oliver Smith Electric Trial ) was born .
Setting the benchmark for the past 18 years OSET has sold more than 40,000 bikes globally , an amazing feat considering they build all of their own electric powertrains .
The acquisition of OSET sits within Triumph ’ s strategy of entering the off-road segment , announced in 2020 , and provides both companies the opportunity to share and benefit from each other ’ s knowledge and experience in their respective segments , enabling both brands to grow internationally in parallel .
“ We are excited about the opportunity of joining forces with OSET Bikes ,” explained Nick Bloor , Triumph Motorcycles CEO . “ A dynamic brand that has been encouraging children into motorcycling for many years and one that has been at the forefront of developing electric trials bikes for fun and competition .
Triumph ’ s philosophy , For The Ride , played a significant role in the acquisition of OSET as it enables the Hinckley-based brand to inspire future generations of riders by providing them with the perfect starting point to develop their passion and dreams .
“ While the two brands will continue working independently , Triumph and OSET will collaborate on new , state-of-the-art products ,” continued Bloor , who went on to say that Triumph want to inspire young riders into off-road riding .
Triumph says they will continue to build on the strengths of both brands to build the best bikes in the world .
“ When we built that first ‘ garage ’ bike for my son , Oliver , I had no idea it would lead to this moment . We are all very excited for what the future holds for OSET as part of the Triumph family ,” added Ian Smith . “ The OSET brand will remain as OSET and will continue to serve the trials and off-road motorcycling community . We are now better positioned to develop and innovate across our range , while enjoying the security of scale and market position Triumph can offer OSET .”
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