" The best ideas and the most useful and ground-breaking are often , though not always , in one sense , very simple ideas ."
So wrote American writer and artist , Joe Grant , famous for some of the most classic and loved Disney animations . Grant was speaking generally , yet it ' s a concept that has always been , and remains , relevant more than ever .
We came across an Australian made product that holds true to the philosophy of keeping a design simple , of not trying to reinvent what is already available , but rather to work with and improve on a design to provide users with a level of funcationality that is amongst the best .
We visited the design studios of WRAPTIE™ in Melbourne , Australia for a chat with Paul McNeill , inventor and co-founder of WRAPTIE™ , and Sandra Michela , Product Designer ...
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