TRAVERSE 65
With the best ever sales result for the month of June,
BMW Motorrad enters the second half of the year with
confidence.
"After a great start to the new year, we were still up
by the end of February, with an increase of almost
12% on the previous year," explained Dr. Markus
Schramm, Head of BMW Motorrad. "Then the dynamic
development of the Corona pandemic also began to have
a negative impact on the demand for motorcycles. But
we see clear light at the end of the tunnel again."
With a total of 20,021 BMW motorcycles sold in
June 2020, the equally strong sales of the previous
month were surpassed by 9.8%. The figures also paint
a pleasing picture in relation to total sales in the first
half of 2020. Perhaps clear proof that leisure riding
motorcycles is still very popular. Despite the very
weak months of March to May caused by the Corona
pandemic, BMW Motorrad was able to sell 76,707
motorcycles worldwide however, this represents a
decrease of 17.7% compared to the previous year.
Sales on the pan-European market were largely
responsible for the positive development of BMW
Motorrad in June 2020 where a total of 13,937
motorcycles were sold, 2,684 units more than in the
same month of the previous year – an increase of 23.9%.
In addition to the home market of Germany with an
increase of 58.2%, the markets in France (+72.9%),
the Benelux countries (+52.2%) and Portugal (+52.0%)
contribute significantly to the recovery in Europe.
The Asian-Oceania market was also pleasingly robust
in the month of June. BMW Motorrad was able to sell
2,997 motorcycles in Australia, China, India, Japan,
Korea, Malaysia, Russia and Thailand, an increase of
17.3%.
Particularly the new models were best sellers; F900R,
F900XR and S100XR, all surpassed expectations and
were favourites amongst buyers. The big Adventure
bikes all had positive results too.
"In the short term, of course, the operational focus
is still on tackling the Corona crisis," said Timo Resch,
Head of Sales and Marketing BMW Motorrad. "The team
of BMW Motorrad and our international BMW Motorrad
retail partners are also doing everything they can to
be able to react as best as possible to the wishes and
needs of our customers in the second half of 2020 with
the clear goal of successfully closing 2020 in a difficult
market environment, however, with significantly
reduced sales compared to our record year in 2019. Of
course, our entry into the Cruiser segment with the
BMW R18 will also play an important role here."