TRAVERSE Issue 19 - August 2020 | Page 64

Indian Motorcycle has announced a test ride campaign across Europe, giving participants the chance to win an exclusive, money-can’t-buy trip of a lifetime in 2021. Riders can enter by simply taking a test ride at any authorised dealer before the end of September and posting a unique picture from their time with the motorcycle to social media. Launched mid-July, at Indian Motorcycle dealers across Europe and beyond, all interested participants need to do, is take a test ride and post their picture to social media, tagging their dealer and using the hashtag #IndianTestRide. Indian Motorcycle will monitor the correctly tagged and hashtagged posts throughout the campaign and, after the closing date, will select winners for the ride-of-a-lifetime based on the creativity and uniqueness of their posts. On top of the chance to test any new model from the Indian Motorcycle range and be in with a chance of winning a money-can’t-buy experience, all customers that complete their test ride will automatically qualify for an exclusive Indian Motorcycle Test Rider Mug. "There’s no better way to appreciate a new motorcycle than by taking a test ride, something that we and our dealers across Europe actively encourage," explained Melanie Dubois, of Indian Motorcycles. "With this campaign, everyone who takes a test ride is rewarded with an exclusive Test Rider mug, while also being able to enter for the main prize too - a once in a lifetime, money-can’t-buy riding event with us. Just share your experience in a creative and unique way on social media - it’s that easy.” As a guest of Indian Motorcycle, four winners from across Europe will be treated to an experience of a lifetime including: - Travel to/from a special destination within the EU - Four nights accommodation including full board - Use of an Indian Motorcycle for a guided ride over two days - Professional photography and videography of the full event With test rides available on every model in the Indian Motorcycle range, including the renowned FTR 1200 and the all-new Challenger, as well as the Chieftain, Roadmaster, Dark Horse and Scout models, there really is a test ride to suit virtually everyone. To find your nearest dealer and book a test ride, please visit your country website here www.indianmotorcycle.eu and don’t forget to take a look at the other test riders for inspiration by following the hashtag #IndianTestRide. NEWS MAGAZINE TRAVERSE 64 64