Recent struggles within the international motorcycle
market, Harley Davidson has seen a shake up at the very
top with President & CEO, Matt Levatich stepping down.
After a 26-year career with HD, it seems Levatich
might’ve been pushed as he also leaves the Board of Di-
rectors. The Board of Directors appointed current Board
member Jochen Zeitz as Acting President and CEO.
While a committee of the Board has been formed, and
the Company says it will utilise an external search firm
to undertake the search for a new CEO.
Harley Davidson shares have dropped 46% since Le-
vatich took charge in 2015, a figure backed by receding
sales on both the domestic and international markets.
It’s been a struggling time for the Milwaukee based
manufacturer who has had to deal with overall motorcy-
cle sales in decline in the USA and an aging demograph-
ic that seems to be most interested in the brand.
Levatich tried to ‘modernise’ the brand with new
N
models which included both electric and smaller ca-
pacity bikes and says he is proud of what the brand has
achieved under his tenure and believes it has a bright
future.
It remains to be seen what the future now holds.
E W S
THE HELMET HOOK
Extuff, the manufacturer of products to protect your
riding gear, has extended their offer of donating $3.00 to
animal welfare charities on the sale of every singularly
sold Helmet Hook.
The sales will go directly to helping restablish lost ani-
mal colonies and rehabilitation after the recent devasting
bushfires.
"What has happened to the poor animals over there
is beyond brutal," says Helmet Hook, a North Carolina
based business. They encourage you to also donate to lo-
cal Australian charities to help with the health of affected
animals.
The offer remains until 30 April, 2020.
The Helmet Hook can be found at -
TheHelmetHook.com or
TheHelmetHookAustralia.com
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