USWE makes bounce free action backpacks, primary
for mountain bikers, off-road motorcycle riders, trail
runners and skiers. USWE is a fast growing and award
winning Swedish company. A company built by active
people with a great passion and dedication to sports and
its global community.
The team at USWE noticed the Event Industry being
one of the first businesses to be badly affected by the
impact of Coronavirus. Events are cancelled in all the
USWE sports arenas; Mountainbike, Motosports, Trail
Running and Winter Sports. Often these events are run
by small businesses, now needing to shut down. USWE
know that people associated with these businesses
and events are suffering right now. The expectations,
dreams and goals for the coming season are put on hold.
Like all of us, USWE acknowledge that sports and
events like motorcycle riding play an important role in
the way we interact as a community.
The USWE guys have put their heads together (keep-
ing a social distance, of course) and came up with a way
of helping to support the organisations that help with
the running of events, they want these organisations to
survive.
Coronavirus has forced organisers to stop their
businesses from one day to another mopst of which are
small or family businesses and associations. Their ob-
jective is to provide the best experience they can, for all
of us. This, they say, is pretty much like USWE ...
They will therefore support local sports event
organisers (in the USA) by donating $10 for every hyr-
dation backpack sold through the official USWE United
N
States online store - uswe-sports.com
USWE started this innitiative a month ago and will
continue to do so until further notice.
USWE is a small company.
"We are not one of the big corporations with big wal-
lets," they say. "Still we are a part of the 'dream factory',
and we really want to make a difference if we can."
They say they can't support all events but will help
support whatever they can, together as an industry we
can all make a difference!
Like TRAVERSE, USWE hope that we can keep the
sports, travel and motorcycle industry alive after the
Coronavirus issues subsides.
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