Transform Transform May 2014 | Page 7

Once your readers trust you, they will most likely call on you first when they need your service. In addition, you should provide vital facts about the real estate market. But let your real estate marketing be done in a modest and professional way. Market Your Real Estate Business With Testimonials With the ever increasing competition in the real estate market, there are many agents trying to woo few clients so your marketing strategy must give your prospective clients a compelling reason to call you for their next real estate transaction. The good news is that most of your competitors believe that if they can simply tell prospects how committed, competent, experienced and hard-working they are, the effort will attract new business. Unfortunately, these claims can no longer convince prospects to trust you. They are on virtually every real estate agent’s website. How can you get prospects to develop confidence in you quickly? The key is to let satisfied clients speak for you with well written, believable testimonials that also have some kind of contact information. Since selling or buying a home involves such a huge financial transaction, you need to remove the initial anxiety that most prospective clients have. You can do this easily by giving them a chance to learn about the pleasant experiences that others have had with your service. Here are a few tips to help you get the best testimonials to put on your website: Here are a few ideas for making online coupons: • Get a list of merchants that serve a large section of the targeted neighborhood • Contact them and provide a discount coupon to help them market their business for free • Create the coupon using one of the free coupon creation tools online • Get testimonials for every major benefit you offer • Put a link to your coupon page on your Facebook page and your blog • Let your testimonials come from th e neighborhood you are trying to farm • Let your target residents know about your discount coupons • Avoid editing your testimonials If you mix the use of blogging, social media, testimonials, and discount coupons effectively, you will be engaging one of the best strategies of marketing for real estate agents. You will be known as a real estate professional who really cares for the people in your neighborhood farm and your revenue and profit will increase. • Use a trust worthy third party to gather your testimonials Use Money Saving Coupons to Help Neighborhood Residents Another powerful way to stand out among your competitors is to offer local coupons to residents in your neighborhood farm. You can show how much you care by obtaining special discount coupons from local merchants and giving them to current or prospective residents. A testimonial is simply what your clients say about your services. They are a potent marketing tool because people will believe what others say about you more than what you choose to say about yourself. 7