Building Your Electronic Farm
Vital Marketing Tips Using Social Media
You should be familiar with the
way social media and mobile
Internet access has re-defined
marketing for real estate agents.
Virtually every agent now uses
at least one of the major social
media platforms to market their
services and communicate with
potential customers.
However, while you use online
marketing to advertise your
services, you should constantly
look for effective ways to
combine online and offline
methods to farm a carefully
chosen neighborhood.
Social Media Promotion
One of the best ways to farm
a neighborhood is by creating
a Facebook page where you
interact regularly with residents.
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These residents could easily
become your clients when they
need to sell their homes. Your
page will also become valuable
to potential buyers who are
thinking about moving to the
neighborhood.
in your chosen neighborhood
that you are different from your
competitors. Provide interesting
and informative posts for
members of the community.
Provide your fans with helpful
tips about their homes, their
neighborhood and other up-todate information on real estate.
• Ways to manage energy costs
in the home
Show them that you care by
calling their attention to new
blog posts and information that
will be useful to them. This will
help them to see you as a friend
and develop trust in you.
• How to improve security in
your home
Become an Authority with a
Great Blog
Use your blog to demonstrate
your expertise as a real estate
professional. Show the residents
Examples of topics you can write:
• How to budget and save for a
new home
• Home decoration tips
• Home maintenance tips
• Home buying tips
The aim of your blog should
be to demonstrate your
expertise and familiarity with the
neighborhood while you develop
a solid relationship with residents
and other readers.