Here are three themes that have
yielded great results for innovative
agents, according to various real
estate experts.
The Informational Video –
When you think of this model, think
of an info commercial you see
running late at night or on a Sunday
morning. It’s a soft sell all the way.
But it offers the real estate prospect
tons of basic information about
buying or selling a house in simple
English, which helps the prospect
trust the agent. The narrator is the
agent and the length of the video
usually runs from three to four
minutes. This is long for a video.
Most of the themes are shorter.
The Testimonial Video – This
is a very popular and effective
video marketing theme. It is easy to
put together and can be naturally
scripted with a few notes. It
comprises of an agent introducing
one of her satisfied clients inside
or in front of their new home.
The focus then goes to the happy
buyer who tells about his buying
experience and often recounts the
entire process - praising the agent
along the way. You may think that
such unabashed cheerleading is a
bit too much, but some agents say
that such video testimonials are
golden! The length should be no
longer than three minutes.
The Data-Driven Video
– On the face of it, this video may
seem a little dry. But when done
properly, it is very effective. In
the video, the agent focuses on
recent property sales in the area
and neighborhoods where she
operates. An agent can also use it
to showcase current interest-rate
lending trends, using this data for
a strong call to action. Real estate
jargon should be avoided at all costs
in such video presentations, and if
you must use it, be sure to translate
it into plain English your prospect
can easily understand.
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