Shift Your Mindset and Make Your
Business Work for You
As a new or experienced
real estate agent, you know
how important it is to lay the
foundation for different aspects
of marketing.
Usually, the way most people
market their business is by using
techniques taught by trainers
or shared by colleagues, but
I would like to share with you
some unique ideas to make your
business work for you.
Even if you only apply one or two
of these ideas, it could make a
huge difference.
Make One Day a
Marketing Day
One reason agents fail to grow
their business is that they
don’t promote their services
consistently.
And the reason for this is that
they are so busy doing everything
else to keep the business going
that they actually don’t have time
to keep the pipeline full.
By dedicating one day for
marketing, you can get very
focused and productive with
your marketing without being
distracted.
Choose Only One
Target Market
It may sound counter-intuitive to
focus on just one target market
when you can think of many
4
that could benefit from what
you offer, but that is how things
actually work.
The more specialized you
become, the more irresistible you
will be to people in that target
market.
This is because you will have
developed a high degree of
knowledge and experience about
it – and that will make it very
easy to speak with the people in
your target market.
be able to read their thoughts
because you will have become
so conversant with the trends
prevailing in that market.
Stop Old School Marketing
Despite the tremendous
paradigm shift created by online
marketing, it is not unusual for
many real estate agents to do
things the old way.
Here are some examples:
1. Cold Calling
You’ll know exactly what they
want and how you can provide it.
You will speak their language and
If you practice cold calling,
consider other alternatives. Even