Transform Transform June 2014 | Page 13

3. What features did you like the best? 5. Do you want me to put in an offer? You can help their imagination by pointing out some features of the home. Let them envision their family in the pool on hot summer days or cooking a large meal for a holiday in the gourmet kitchen. If you’ve answered all their questions and they’re still not signaling to draw up the contract, then you may need to ask for the sale. After reviewing the features you think will sell, ask them which they like the best. You can gain a lot of information from a house viewing. You may find that a feature like a big yard is of more importance than originally indicated. By focusing on the positive benefits of a property, you will also be able to sell the house faster in comparison to others that might have been viewed that day. Even if they decide that the house is not the right one, they will most likely explain why not. This will save you tons of time driving them to potential choices that may also have a similar dealkiller. If they aren’t saying “no” right away, then they just may need a few minutes to discuss it together. Don’t hit the road until you get a final answer! Arm Yourself with Questions that Help to Seal the Deal Most of the closing process is a listening game. Try to listen to all the objections raised and try to counter them. Some objections may be ultimate deal-killers and that’s okay. It’s still an objection that can be countered during the next house showing. If you listen carefully to what your buyer’s reaction is to each viewing, you will quickly fine tune your real estate choices to only properties that meet their household needs. Then, the property will ultimately sell itself as the buyer’s needs and the home will match completely. 4. What questions do you have for me? It may be that the property was perfect, except they didn’t like the appliances. However, the potential buyers may not voice that during the showing in a way that suggested they were ready to buy. Give them yet another opportunity to voice their questions, to provide you the opportunity to put any objections to rest. In the instance where a couple loves the house, but hates the appliances, you can offer a workaround in the contract to pay for new appliances. 13