Transform Transform April 2014 | Page 10

How to Get Started with Pinterest – The Basics Pinterest is a relatedly new social network that will not only generate substantial traffic for your personal real estate Website, but is also another powerful tool for Realtors because it is a visual platform. Unlike Facebook or Twitter, Pinterest is a virtual pinboard where you post pictures and these images, not comments, are the main focus of the community’s millions of members. What could be better for a real estate agent than having various online pinboards where she or he can “pin” their best and most interesting listings categorized by area, price or amenities? Pinterest has already become a popular place for homebuyers, sellers and real estate agents to share images of their properties. “Home” is the No. 1 category of pins on the site, accounting for 17.2% of the sites 25 billion pins, according to a study by businessintelligence firm R.J. Metrics. Pinterest Basics If Pinterest is a new concept to you, here’s an easy tutorial on how to get up and running. First, you must sign-up for a free Pinterest account by going to ww ܹ