5 Pinterest Strategies Successful
Real Estate Agents Use
If you’re new to the social network,
Pinterest, you should first read
the next article titled, “How to
Get Started with Pinterest – The
Basics.”
Pinterest is an image-driven,
social network that if employed
the correct way, can boost your
traffic on your personal real
estate agent’s web page and
most importantly bring you a
steady stream of highly-qualified
prospective clients.
This article is not for beginners but
for real estate agents that have
already signed up, established a
Pinterest account and have created
at least an active Pinterest board.
I explore five strategies that
successful real estate agents use
to boost their business and brand
with Pinterest.
8
1. Create Pinterest Boards
Focused on Your Locality
2. Create Boards that Focus
on Your Best Listings
If you sell real estate in a particular
area, or several areas, you can
attract a myriad of potential
homebuyers and sellers by
showcasing things like schools,
shopping, daycare, recreation
or historical landmarks in your
particular neighborhood, county
or city. You can create a board,
for example, called Annapolis
Shopping and pin all of the best
malls, shops or boutiques within
this area. To make your job easier
and to perhaps gain a few new
followers within the community,
you should search what other
Pinterest members have pinned on
the subject and simply repin their
best items. It’s a must to include
relevant keywords in your pins,
such as in this example, Annapolis
shopping or shopping.
Carefully select only the cream of
the crop of your property listings
for this board. Link them to your
personal site or the MLS listings
so those who want more info
can easily get it. Important: Only
choose the best-looking pictures
of the homes you pin, that’s
because the better the quality or
the uniqueness of the home, the
better the chances your pin will be
repinned. If you have a listing that
has a room, patio or backyard that
stands out, such as granite patio
with sculptured figures from the
Roman era, by all means pin it. If
you are lucky and the pin catches
the community’s fancy, it could
go viral driving thousands of new
visitors to your site and your brand.