a colorful sign. If you are selling a
lower end house then focus on a
simple and straight-forward hand
written sign. Although it might look
rather cheap, it is highly appealing
to those who are looking for a
bargain property.
a part of the way they operate.
Martin believes that creating a
sense of urgency among buyers
really helps the process, and
having the right people to answer
all the questions supports the
urgency.
All these professionals agree that
finding a marketing strategy that
works for you is the best way to
go and although it takes a lot of
dedication, it usually pays off.
When you are working with higher
end houses then use company
branding and professional touches.
An event with his firm will involve
a listing agent, buyer’s agent and
a representative from a lender the
company prefers to use. In this
regard the buyer won’t leave with
any unanswered questions.
Wendy Cutrufelli - http://
activerain.com/profile/cutrufelli
Over Achieve
Cutrufelli has another little helpful
hint for you once the buyer shows
up.
Involve the Neighbors
She really goes out of her way
by checking all the listings in the
immediate area which fall in a
similar price range even if they
aren’t listed under her brokerage.
Word of mouth remains one of the
strongest marketing tools. Making
friends with the neighbors can be
favorable in many ways because
they might know somebody who is
looking for a home and will direct
them to you.
At the end of the showing she
gives this map to the buyer,
showing great professionalism and
consideration. It might sound like
you are helping the competition,
but chances are the buyer is going
to remember you for your helpful
nature and going beyond what is
just necessary.
References:
Brian Burke - http://activerain.
com/profile/brianburke1
Martin Kalisker - http://activerain.
com/profile/wrsynergy
http://realtormag.realtor.org/
sales-and-marketing/selling/
article/2010/05/open-houseswork
Some of them might even suggest
the event to buyers they don’t
even know, simply because they
liked the way you approached
them. Always promoting a friendly
attitude is critical in this business.
Answer Questions
Immediately
Martin Kalisker, broker-owner
at Weichert, has no problem
admitting that four out of every
seven houses they sell are buyers
who attended open house
showings.
He goes further to say that open
house events are still very much
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