Effective Open House Techniques
It’s no secret that open house
marketing has been branded as
old-school and not very effective.
However, there are quite a few
agents who beg to differ. These
agents have a great track record
and are situated in various areas,
perfecting their marketing strategy
that has kept their sales intact.
You can join the skeptics in simply
keeping the seller happy or you
can actually turn an open house
event into profit.
The Internet
There is no reason why you
shouldn’t use a modern tool to
improve an old trick.
According to Wendy Cutrufelli, a
sales associate at Alain Pinel, at
least half of the people who show
up for an open house event got the
information from the internet. To
16
her, Sunday is the most important
day of the week and she regards
these events as highly important,
because it gives a chance for more
personal interaction between the
seller, buyer and ultimately the
agent.
Don’t wait till the last minute to
start promoting. The moment
you can put a date on when the
event is going to take place then
spread the word as far and wide as
possible.
A large amount of people prefer
to window shop on the web and
catering to them will definitely get
more feet in the door so-to-speak.
This involves blogging, tweeting
and emails to those who have
signed up on listing sites.
If you want to know how
successful each marketing strategy
is then simply ask the buyer how
they knew about the event.
Attention Grabbing Signs
A number of realtors including Rita
and Brian Burke, broker associates
at Kenna Real Estate in Denver, still
make use of good old signs.
In addition to marketing on the
internet, they have invested in 80
signs with different colors, sizes
and shapes. A typical event for
them will see at least 20 signs,
if not more, strategically placed.
Even though it does sound rather
excessive, they swear by the
amount of attention it gets.
You can make it more inviting by
offering a free coffee or snack
while the buyers consider their
options.
Never underestimate the power of