Transform Issue Two.pdf Apr. 2014 | Page 13

coming on like gang busters, closing as soon as prospective homebuyers show up. We didn’t say to relinquish control of the open house. You can maintain control by simply locking the front door and answering it when someone comes to view the property. Next, just greet them warmly, hand them an information packet on the home and offer a quick summary of some of the special features the property has to offer. Then let them be. You can ask them for contact info, or you can simply hand them a card and ask them to complete it before them leave. Don’t insist. The truly interested will comply. 4. Friendly Approach During the Walkthrough When your visitors have had some private time to view the house, it’s totally appropriate for you to approach them in a friendly, nonpressure manne ȁ