Brand Protection
Brand Protection
The counterfeiting industry is one of
the fastest growing industries
globally, and Africa is considered a
dumping ground for these often substandard products.
Many legitimate manufacturers are
having to ensure that they put
strategies in place to stop fake and
counterfeit goods from destroying
their brand reputation and strength.
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Since an effective strategy to fight
this crime includes item level
identification, authentication and
track and trace, TracePack is well
positioned to help many
manufacturers with fighting this
organised crime.
TracePack can assist legitimate
manufacturers by offering the
following solutions:
Ÿ Consulting on anti-counterfeit
solutions and comprehensive
brand protection strategies
Ÿ Providing marking
technologies for item level
identification
Ÿ Supplying a secure and
patented 2D code that cannot
be recreated by counterfeiters
Ÿ Provide a track and trace
platform that tracks their
product from manufacture to
consumer as well as detects
round tripping and diversions
Provide a solution to ring-fence
products supplied
Ÿ Authentication and security
printing solutions
Ÿ The main products and solutions
on offer include:
TM
Ÿ Highly secure Pelta 2D code
– a highly secure
authentication and verification
solution
Ÿ Holograms/demetalised films
Ÿ UV and IR inks
Ÿ DNA inks
Ÿ Security printing solutions
Ÿ Track and trace software
platform
Ÿ Marking hardware
Ÿ