TOURISM INDIA MARCH 2019 TOURISM INDIA MARCH 2019 | Page 51

why we wanted to tell our story from
the viewpoint of our amazing wildlife.
Sri Lanka is one of the best Safari
destinations outside of Africa, and we
also have many other pleasures for
visitors to discover; our beaches enjoy
sunshine all year round, our people are
warm and welcoming, and our food is
abundantly flavourful. Sri Lanka must
be felt to be believed, and we welcome
all travellers to our country for an
experience like no other.”
The new ‘So Sri Lanka’ branding,
developed by J. Walter Thompson and
Landor, was revealed at the World
Travel Market in London in November
behind the film all have extensive
experience working with the BBC’s
Natural History Unit, collectively
responsible for some of its most
spectacular series including Blue Planet
II, Africa, Human Planet and Our Blue
Planet, the digital campaign around
Blue Planet II.
The captivating three-minute film
takes us on a wild journey across the
island nation’s stunning landscapes.
Footage includes following a newly
hatched sea-turtle’s journey to the sea
on the endless white-sand beaches of
the south coast, to getting a soaring
“eagle”-eye view of the spectacular
ancient Sigiriya rock fortress; and
watching the world’s largest elephants
travel in their home in the sprawling
Udawalawe National Park, as well
as witnessing doves waking with the
vibrant sunrise over Colombo.
Director and producer of the short
film, Nicola Brown, said: “Sri Lanka
is such a beautiful country with
incredible wildlife and we thought a
great way of telling its story visually
would be from the perspective of its
animals. To achieve this, we utilised
natural history filming techniques and
technology to capture an immersive
view of Sri Lanka that would put the
viewer in their world. We also had an
opportunity to put the cameras in the
animal’s world – literally. Cheeky toque
macaque monkeys in Polonnaruwa
quickly learned how to unscrew our
camera rigs and even ran away with
our kit!”
SLTPB Chairman, Kishu Gomes,
added: “Sri Lanka is like nowhere else
in the world. We wanted to visualise
what travellers can do, see and feel
when they visit Sri Lanka in a way that
is as unique as our country – which is
2018 and marked the start of Sri
Lanka’s fresh approach to destination
marketing.
The film, which brings the new
branding to life, is being shown
tomorrow at ITB Berlin, and can be
watched here: www.Srilanka.travel or
on Facebook, YouTube, Twitter and
Instagram.
March 2019 Tourism India
51