TOURISM INDIA MARCH 2019 TOURISM INDIA MARCH 2019 | Page 50

N E W S / I N T E R NAT I O NA L
NEW BRANDING MANTRA
‘SO SRI LANKA’; IT’S A FEELING
MORE THAN JUST A DESTINATION
WILD GUIDES: SRI LANKA’S LOCAL WILDLIFE ENTICES TRAVELLERS
TO VISIT IN NEW FIRST-OF-ITS-KIND FILM
T
he Sri Lanka Tourism
Promotion Bureau (SLTPB)
has engaged an award-winning
team of nature documentary
filmmakers* to create a first-of-its-
kind three-minute film capturing the
irresistible island of Sri Lanka, from
the perspective of the country’s rich
and diverse wildlife.
The SLTPB released the film to evoke
the essence of its new branding – ‘So
Sri Lanka’ – which encapsulates the
fact that Sri Lanka is more than just a
destination, it’s a feeling.
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Tourism India March 2019
To entice experience-seeking
travellers to visit Sri Lanka – named
by Lonely Planet as the best country
in the world to visit in 2019 – the
film captures Sri Lanka’s stunning
landscapes and vibrant culture
from the viewpoint of the country’s
most extraordinary inhabitants: its
wildlife. The film includes ‘up close
and personal’ footage shot with (and
by!) some of Sri Lanka’s most iconic
residents – including elephants, turtles,
leopards, blue whales and fishing cats.
The filming and production team