TOURISM INDIA MARCH 2019 TOURISM INDIA MARCH 2019 | Page 50

N E W S / I N T E R NAT I O NA L NEW BRANDING MANTRA ‘SO SRI LANKA’; IT’S A FEELING MORE THAN JUST A DESTINATION WILD GUIDES: SRI LANKA’S LOCAL WILDLIFE ENTICES TRAVELLERS TO VISIT IN NEW FIRST-OF-ITS-KIND FILM T he Sri Lanka Tourism Promotion Bureau (SLTPB) has engaged an award-winning team of nature documentary filmmakers* to create a first-of-its- kind three-minute film capturing the irresistible island of Sri Lanka, from the perspective of the country’s rich and diverse wildlife. The SLTPB released the film to evoke the essence of its new branding – ‘So Sri Lanka’ – which encapsulates the fact that Sri Lanka is more than just a destination, it’s a feeling. 50 Tourism India March 2019 To entice experience-seeking travellers to visit Sri Lanka – named by Lonely Planet as the best country in the world to visit in 2019 – the film captures Sri Lanka’s stunning landscapes and vibrant culture from the viewpoint of the country’s most extraordinary inhabitants: its wildlife. The film includes ‘up close and personal’ footage shot with (and by!) some of Sri Lanka’s most iconic residents – including elephants, turtles, leopards, blue whales and fishing cats. The filming and production team