TOURISM INDIA MARCH 2019 Tourism India January 2019 IA | Page 32

N E W S / I N T E R NAT I O NA L
NEW ZEALAND ISSUES ‘NEW’ WORLD MAP
KIWIS TURN WORLD UPSIDE DOWN IN RESPONSE TO ONGOING MAP CONSPIRACY
H
ow do you solve being missed
off world maps? Take a Prime
Minister, a global rock star,
a Kiwi comedian and a Hollywood
director, create a new map and put
yourself at the centre of it.
New Zealand is back with their
ongoing investigation into why the
country is missed off world maps,
launching a follow-up video to check in
on conspiracy theorist Rhys Darby and
his attempt to solve the mystery.
Prime Minister Jacinda Ardern
returns alongside Rhys who has been
on the trail for six months to solve
the unfathomable mystery of how a
country bigger than the UK could be
missing off so many maps.
This time the duo is backed by world
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Tourism India January 2019
renowned director and fellow Kiwi, Sir
Peter Jackson who shares his theory
with the world that New Zealand is
closer than they think. In fact, it’s in
the middle of the earth. Sir Peter’s
involvement in the investigation
was a natural connection as the man
responsible for bringing Middle-earth
to life.
manages a cameo…not surprising
given his recent tea and scones date
with PM Ardern and close connection
with Sir Peter, performing the sound-
track ‘I See Fire’ on one of his epic
Hobbit films. “I love New Zealand – it
stole my heart, and it feels bonkers
anyone could miss it off a map,” says
Sheeran
Prime Minister Ardern says, “I’ve
NEW ZEALAND IS BACK
WITH THEIR ONGOING
INVESTIGATION INTO WHY
THE COUNTRY IS MISSED
OFF WORLD MAPS.
loved seeing the global response to our
campaign. With a little help from Sir
Peter, my hope is that people will see
New Zealand right where it deserves
to be - on the top of their list of places
to visit!”
The video was created by Tourism
New Zealand as part of its global
marketing efforts and is the follow-up
to a video launched six months earlier.