Total Resource Campaign (TRC) TRC UPDATED | Page 3

Amplify your business TRC
page 3
Amplify! Your
Business with
TRC
Why a Total Resource Campaign?
The Lakeland Chamber of Commerce
values your membership investment,
participation and leadership in our
Chamber. The TRC is a vehicle for the
Chamber to become more efficient in a
number of ways. First, it is a way for our
members to see the variety of the
opportunities available through the
Chamber such as engagement,
professional/business development,
networking and advocacy. TRC gives
businesses a competitive advantage where
you can select the programs that are most
profitable and meaningful for your
business. Second, it allows the Chamber
staff to focus on programming and
providing services throughout the year.
Third, it allows our Chamber to effectively
plan and strategize for the upcoming year.