Toiletries and Hygiene Market Top 4 Key Trends August 2016 | Page 4
Top Trends in Toiletries and Hygiene; Exploring the oral hygiene, personal
hygiene, feminine hygiene, and incontinence categories
Key Findings
The appearance-conscious nature of today's consumers means that they are increasingly
searching for products that can enhance their appearance and provide cosmetic benefits.
This is playing an increasingly important role in the hygiene space as consumers seek to
maximize the functions their personal care regimes deliver from both a hygiene and
cosmetic perspective.
While spa-inspired approaches in the toiletries and hygiene space are often associated
with bathing in terms of relaxation and indulgence, opportunities exist to expand upon
this particularly in light of convenience and efficacy. Innovation across other hygiene
categories such as hand washing and showering with inspiration from the spa space can
create a novel way to approach the wider day-to-day hygiene routine.
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