GETTING IT DONE
deeply human and not AI
Plascon
As our initial fascination with all things AI begins to fade, 2026 welcomes a renewed focus on everything human. A popular paint manufacturer states it is embracing a shift towards a‘ made by hand’ approach, proposing its hand-crafted colour palette for 2026 to celebrate the transformative power of the human touch.
“ At the heart of painting is the hand. It’ s part of every step – choosing shades, testing swatches, and finally bringing colour to the wall’ says Plascon’ s head of marketing, Leslie Frank.
Frank argues that paint is not abstract or artificial but rather tangible, textured, and deeply human.
“ The hand( in the approach) makes it real: authentic, unique, and a mark of craft. Our new colour combinations reflect the same spirit of celebrating imperfection and individuality. They don’ t just cover surfaces, but respond to daily life.”
66 summer 2025-26 | www. tobuild. co. za