In stable times, tourism growth is driven by marketing budgets, representation, trends, and routine activity. But what happens in crisis, when stability is disrupted by a pandemic or war that halts travel across a region?
In Israel, we have faced disruptions in recent years. We learned that in a crisis, it is possible not only to survive, but to grow, and that growth is linked to the strength of the community in which we operate.
< < < Japanese Strategic Storytelling
The PR outcome was immediate and effective: five in-depth media interviews were secured, alongside confirmation of a luxury fashion shoot aboard the Oceania Rivera scheduled in early May. Adding a poetic dimension to the evening, violinist and composer Tsumuzi performed a piece inspired by the spirit of global travel. That's what we call Japanese finesse.
Would you be interested in creating awareness and sales in Japan? Please contact Akiko Okabe ao@flairjapan.com