TLN Newsletter April 2026 | Page 25

Japanese

Strategic Storytelling

Japan is known for its unique concept of beauty and perfection. No wonder that FLAIR, the boutique TLN member based in Tokyo, has developed its own narratives emphasizing art, culture, and architectural vision. FLAIR is headed by Akiko Okabe.

Regent Seven Seas Cruises and Oceania Cruises are among the luxury brands represented in Japan by FLAIR. An exclusive media gathering in late January brought together 25 carefully selected cruise and luxury lifestyle chief editors and cruise journalists.

The event was hosted by Steve Odell, Global Ambassador of both brands. His relationship with the Japanese market spans more than three decades. His presentation offered not just updates but perspective - capturing the evolution of cruise industry and lifestyle when global hotel brands are entering the sector and Japan’s cruise market is gaining renewed momentum.

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