TLN Newsletter April 2026 | Page 11

Five TLN Agencies,

One Global Strategy

Panama has taken a decisive step in strengthening its international MICE positioning by appointing Alfabétiko to lead an ambitious strategy across 14 key markets, delivered through the global reach of the Travel Lifestyle Network.

 

This project is a clear example of how a coordinated international network can translate strategy into real business opportunities. By leveraging TLN’s local expertise in each market, Panama’s MICE positioning is being activated simultaneously across North America, Europe and Latin America, ensuring both global consistency and local relevance. The rollout spans the United States and Canada, key European markets such as Spain, France, the United Kingdom, Germany and Belgium, as well as leading Latin American countries including Mexico, Colombia, Peru, Brazil, Argentina, Chile and Guatemala. This multi-market activation allows direct engagement with top decision-makers and a tailored commercial approach adapted to each market’s dynamics.

Panama’s competitive positioning further supports this approach. Its strategic location as a hub between continents, strong air connectivity to more than 90 destinations, world-class infrastructure

such as the Panama Convention Center,

and a growing hospitality offering create

an ideal environment for hosting large-scale international events.

 

The activation plan includes high-impact initiatives such as direct meetings with international decision-makers, B2B agendas, roadshows and commercial missions, as

well as curated site inspections in destination. These actions are complemented by participation in key industry trade shows, training programs for the sector and the activation of an international MICE ambassadors network.

Beyond the destination itself, this project highlights the value of working with an integrated global network like Travel Lifestyle Network, where agencies such as Alfabétiko can lead complex, multi-market strategies with agility, local knowledge and a shared vision.

 

Interested in scaling your destination globally? Let’s connect and explore how TLN can support your international growth.

Our Blogger Ads approach activates a

curated network of content creators across multiple channels, while our trade-focused tools support travel agents in understanding, promoting and actively selling destinations.

 

This is supported by in-house systems that manage the full campaign lifecycle, from briefing and content approval to

performance tracking, with clear insights

into reach, engagement and

conversion-driven results.

 

Zapper is led by Christian Clerx (Managing Director) and Bianca van der Ham (Director), combining strategic direction with hands-on execution.

 

We joined TLN because we believe strong international collaboration strengthens both reach and results. We look forward to

building partnerships that drive not just visibility, but measurable travel demand.

 

Interested to increase your brand awareness and sales in the Netherlands? Contact [e-mail]