Zapper is a PR, marketing and sales performance agency specialized in connecting destinations, brands and travel professionals with the right audiences in the Netherlands.
With over 25 years of experience in destination marketing, we go beyond visibility. We design integrated campaigns that guide travelers from inspiration to consideration and booking, with a clear focus on measurable commercial impact. Our client portfolio includes international destinations, tourism boards and airline partners. This allows us to develop campaigns that not only generate awareness but also activate the travel trade and distribution channels needed to convert interest into demand.
A key strength of our approach is the integration of PR, marketing and sales activation. Through concepts such as Sales Platforms, Blogger Ads, E-Learning Courses and our Travel Agent Rewards Award system, we connect media, content creators and travel agents in one ecosystem, ensuring that storytelling is directly linked to sell-through.
Our Blogger Ads approach activates a curated network of content creators across multiple channels, while our trade-focused tools support travel agents in understanding, promoting and actively selling destinations. This is supported by in-house systems that manage the full campaign lifecycle, from briefing and content approval to performance tracking, with clear insights into reach, engagement and conversion-driven results.
Zapper is led by Christian Clerx (Managing Director) and Bianca van der Ham (Director), combining strategic direction with hands-on execution. We joined TLN because we believe strong international collaboration strengthens both reach and results. We look forward to building partnerships that drive not just visibility, but measurable travel demand.
Interested to increase your brand awareness and sales in the Netherlands? Contact christian@zappergroup.com