Another notable shift is the growing appeal of secondary cities and event-driven travel. Across the Asia-Pacific, travelers are moving away from traditional tourist tracks to seek deeper cultural experiences and hidden gems. In Taiwan, this trend is even more pronounced: interest in traveling to secondary and tertiary cities for concerts, festivals, and special events is 3% higher than the regional average, highlighting how experiential travel has become a powerful driver of destination choice.
For destinations and lifestyle brands, this sends a clear message: Taiwan remains a highly active outbound market, but value alone is no longer enough. Authentic experiences, cultural depth, and event-led storytelling are now the essential keys to attracting today’s intentional travelers.
DNF Communications will be delighted to support global destinations and tourism brands looking to tap into or deepen their presence in the Taiwanese source market. For more information, please reach out to our Taiwan team: Drew Zheng
Insights and Travel Trends
Top Long-Haul Destinations
Outside Asia (2025)
United States - Leisure, business & VFR travel
Australia - Nature, education & working holidays
Canada - Family visits, study & outdoor tourism
Germany - Business travel & gateway to Europe
France - Culture, luxury & leisure travel