Time to Roam Magazine Issue 5 - October/November 2013 | Page 28

Daniel Linnet The caravan that almost sells itself Tested Jayco Starcraft 16-51-3 Report by Rod Bruem Daniel Linnet Australia’s most popular budget caravan comes packed with so many luxuries, it’s hard for buyers to walk away 28 www.timetoroam.com.au Sometimes I think I’d be a richer man today if only I’d heeded my father’s advice not to waste money on expensive cars when you could get something cheaper that would still get you me from A to B the same way. That advice could be equally be applied to buying caravans and the phenomenal success of Jayco in Australia shows buyers are crunching the numbers and finding it hard to go past them. Jacyo accounts for more than 40 per cent of all Australian caravan sales and after spending some time in the Starcraft it’s easy to see why. It is so packed with features, the complete package for under $40,000 almost sells itself. Today Jayco touches almost every part of the Australian RV market, producing everything from budget campers and pop tops through to luxury firth wheelers. While it’s a big range in total, it’s also very straightforward. In caravans there is basically two models, the Starcraft and the bigger fiberglass Sterling. Sterling remains Jayco’s biggest seller, but the Starcraft is fast catching up, accounting for approximately 40 per cent of sales – which means 35 a week roll out of Jayco’s massive complex at Dandenong. Starcraft is a heritage brand for Jacyo, originally used for popular pop tops back in the nineties, it was resurrected four years ago for new lines of pop tops and caravans. A