TIM eMagazine Vol.3 Issue 7
CMA CGM celebrates
today 40 years of a unique
entrepreneurial story
A
Group proud of its values and history, pursuing its
development.
40 years ago, on September 13th, 1978, Jacques
R. Saadé launched the first maritime line between
Marseilles and Beirut, with only one ship and 4 employees.
This day marked the beginning of an extraordinary
humane and entrepreneurial adventure. 40 years later,
CMA CGM has become a recognized world leader, with
34,000 employees and a presence in more than 160
countries. Let’s trace back this unique journey.
40 years of a unique entrepreneurial adventure
It is amid the Lebanese war that Jacques R. Saadé decided to settle in
Marseilles to protect his family. As a visionary man, he anticipated the evolutions
of international trade and was convinced of the crucial role containerization was
about to play. He thus launched a first maritime line and created the Compagnie
Maritime d’Affrètement (CMA).
This will be followed by an exceptional growth. As soon as 1983, the VILLE
DE SAHARA became the first CMA vessel to cross the Suez Canal, paving the
way towards the Orient. This was followed in 1986 by the launch of a line linking
Northern Europe to the Far-East. Convinced that China would become the world’s
factory, Jacques R. Saadé created his first Shanghai-based CMA maritime agency
in 1992.
Combining a development strategy with targeted acquisitions such as CGM
in 1996, ANL in 1998, Delmas in 2005, APL in 2016, and more recently Sofrana and
Mercosul in 2017, the Group has been expanding its presence on key markets
throughout the years.
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Very attached to the city of Marseilles, where CMA CGM was created, Jacques
R. Saadé launched the building of the CMA CGM Tower in 2006, the Group’s head-
quarters, which has become a landmark for the city.
A Group pursuing its development
Today headed by Rodolphe Saadé, the CMA CGM Group has become a global
reference in the maritime transportation industry, and is pursuing its develop-
ment around five strategic priorities:
*‘Customer Centricity‘‘ by creating real innovative partnerships with custom-
ers: launch of new offers like Serenity, Reeflex and Climactive, the most advanced
technology for the transportation of highly sensitive fruits and vegetables by
active controlled atmosphere,
*The development of the Group in the maritime, logistics and in-land sectors:
acquisition of a stake of 25% in CEVA to propose a complete range of services,
*Innovation and digitalization: ZeBox, the start-up incubator and accelerator
initiated by CMA CGM, will open its doors soon in Marseilles and will welcome
initiatives from all around the world,
*Reinforcement of human expertise combined to an agile organization,
A committed Group with strong humane and family values
CMA CGM is also a responsible Group committed to the protection of the
environment. For more than 15 years now, the Group has initiated an ambitious
policy in this field which already allowed for a reduction of 50% in carbon
emissions by transported container per kilometer, between 2005 and 2015. The
Group has set the goal of an additional 30% reduction in CO2 emissions for 2025.
As a Group with strong humane and family values, CMA CGM is committed to
support fragilized children through the CMA CGM Corporate Foundation’s action.
Presided by Naïla Saadé, the Corporate Foundation has been supporting more
than 200 projects in France and Lebanon since its creation in 2005.
On this anniversary day, the 34,000 employees of the CMA CGM Group, on
land and on all the seas of the globe, celebrate this unique adventure and the success
of a family Group that was built around four core values, which have forged its
force and identity: Initiative, Boldness, Integrity and Imagination.
www.
cma-cgm.com
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