Maritime
Damco container
truck at a loading
dock in Indonesia
Credits : maersk.com
A.P. Moller - Maersk
takes next steps in
the integration to
improve customer
experience
T
o better serve customers and unlock growth potential in
the Logistics & Services segment, A.P. Moller - Maersk will
combine its offering for ocean products and supply chain
services to be able to offer more comprehensive end-to-
end logistic solutions for cargo owners.
This is the next step in the Maersk journey to become a
global, integrated container transport and logistics com-
pany.
On January 1st, 2019, Damco’s Supply Chain Services
and Maersk Line’s Ocean Product will be integrated and
their respective value-added services will be combined and sold as Maersk prod-
ucts and services. This will ensure an improved customer experience with fewer
touchpoints and a more comprehensive service offering.
The integrated commercial organisation will operate with one management
team, one sales force, a strong product organisation and one customer experience
20
organisation, headed by Vincent Clerc, Chief Commercial Officer of Maersk. Klaus
Rud Sejling, CEO of Damco, will take on a new position as Head of Maersk’s Logis-
tics and Services Products, reporting to CCO, Vincent Clerc.
Søren Skou, CEO of A.P. Moller - Maersk said:
“Today we are taking further steps in the transformation of our business on a
structural level and how we go to market, enabling us to offer more solutions to
our customers in a simpler way. Our employees play a key role in making this hap-
pen and therefore we are at the same time empowering our frontline organisation
who is closest to our customers.”
The regional organisations will be responsible for solutions engineering and
product bundling to ensure that the company can take decisions faster, further
enhancing the customer experience.
Damco’s freight forwarding business, which serves customers requiring air
freight or multi-carrier options in ocean freight, will continue to be run as a sep-
arate and independent business under the Damco brand. By allowing Damco to
focus fully on freight forwarding, A.P. Moller - Maersk aims to build a well per-
forming and global freight forwarding business that can grow and prosper. Saskia
Groen In’t Woud will be the CEO of Damco Freight Forwarding, she is currently
Chief Operating Officer in Damco.
In addition to these changes, three of A.P. Moller – Maersk’s regional carrier
brands, including MCC Transport, Sealand and Seago Line will go to market as
“SeaLand – A Maersk Company” as of October 1, 2018. The simplified naming
structure for these brands will help strengthen brand recognition and ensure
clarity of choice for customers.
"This integration marks a big milestone on Maersk’s current growth journey
towards operating as one integrated company. We are in a strong position to
deliver solutions that meet our customers end-to-end supply chain management
needs, thereby tapping into markets covering the whole journey from producer to
consumer by building on our business strengths,” Søren Skou added.
With a wider product offering from one team, a clearer brand structure,
and a strong digital foundation, A.P. Moller - Maersk is poised for growth.
www.maersk.com/news/