Luring New Riders
Motorcycle manufacturers have been investing heavily
in new markets and attempting to attract new riders to
their folds—whether they are simply new riders for that
particular brand or riders that are new to the sport overall.
The manufacturer’s approaches vary quite a bit with some
creating completely new platforms with new engines, frames
and sizes while others shuffle engines on to new frames with
options taken from this and that to create new sub-breeds of
motorcycle.
One of the 2015 models that fit this trend is the Honda
NM4. Touted as a jump to the future today, the NM4 features
an aggressive style according to Honda “the NM4 shakes
up the status quo and explodes conventional barriers in
22 Thunder Roads Magazine® Colorado
order to attract a whole new segment of forward-thinking
riders to motorcycling.”
The sleek neo-futuristic styled
street bike features a fuel injected 670cc SOHC eight valve
water-cooled parallel twin engine, an automatic six-speed
dual clutch transmission with two automatic and one manual
operation mode. ABS brakes, an integrated wind shield,
an adjustable 25.6 inch tall seat that includes a convertible
passenger seat that flips up into three different positions as
a rider backrest and a full complement LED lighting package
including tail light, turn signals and headlight. The NM4 also
features integrated storage with saddlebags and upper cowl
storage pockets and rider floorboards for added comfort. The
NM4 weighs in at 540 lbs (with fluids) with MSRP pricing
beginning at $10999.
October 2014
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