a blab poster ( or two or three )
objective
Promoting the pop up event ’ s around the cities , posters will be placed at bus stops and in regular spots the consumer goes for example parks and local walks . Spreading awareness about the hidden ribbons in the cities which lead to the pop up events . While encouraging students to visit and share on the Instagram account .
response
Creating a bright visual poster campaign which sparks interest with the consumer and causes them to start following the ribbon around the cities leading to the events . measured by
The amount of students who follow the ribbon clues and attend the pop up event , and or join the social media page and start interacting with the posts .
The blab poster campaign is a bright and cheerful way to promote the pop up event ’ s around the city and create awareness for the Instagram campaign . The posters during and before the event is focusing on bringing people to the Instagram page and getting them involved in the search for the pop up events following the green ribbon . The posters after are continuing to promote the event and putting the emphasise back on the consumer to now have their turn and have the chance to speak up .
72