limitations solutions
“ Online platforms aren ’ t always the best for everyone especially those with mental illness or suffering from a difficult time “
( Jameson , Phoebe . 2021 ) Founder of ‘ The Speak up Space ’
The brand will allow a physical space where the consumer can come and socialise , in a interactive way . While still providing the takeaway zine and social platform to connect and reaffirm the consumer that being lonely is normal , particularly when you are just starting out at University .
“ Gen Z have very little patience for reading .
“ There is already an abundance of mental health literature aimed at young people ”
( Wilson , Chloe . 2021 ) Student Support Mentor
“ It may be hard to gain traction when the movement first starts , as it requires the first people to see it and use the platform and be brave and discuss how they feel early on before many people have joined the discussion ” ( Anonymous , 2021 ) Student
The fact the Gen-z don ’ t take much time out of their day to read , has meant the zine will be small and not overwhelming with text . There is already a bunch of mental health literature existing so the brand is about encompassing fun , in a playful way while normalising the stigma around loneliness . The brand is colourful and precise using a informal tone of voice to connect to the consumer , no lecturing here .
The pop up event will be a spectacle from above ( the outcome will come a little later ) the brand will attract the young consumer right outside their accommodation . With a full route to consumer , there will be promotional content to raise awareness and allow the event to gain word of mouth . Harnessing gen-z love for all things ‘ interactive ’
While developing my three different idea ’ s I gathered a range of feedback with possible limitations , this has allowed me to reflect on this vital professional advice throughout this process , again at this further stage . Allowing my reflection to help create solutions , foreseeing problems with my outcome before they arise . I have listed above my possible limitations from professionals and the consumer , opposing them with my solutions .
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