Thomas, Isabel - FASH30009 Visual Report | Page 23

but why ?

Blab is all about informal chatting , opening up the conversation . No pressures , just a open chat . Blab felt like the perfect fit for everything the brand encompasses .
Blab can also be pulled apart letter by letter to translate to ‘ being lonely ain ’ t baloney ’. It ’ s abit cringe but the brand believes in it wholeheartedly , sorry .
The definition of ‘ blab ’ is to talk idly or thoughtlessly , which is something we want to encourage .” Blab all you want , we want hear it all ”
Blabbing can also mean to reveal a secret , especially by indiscreet chatter . Blab doesn ’ t believe in having to be reserved or discreet about the way you feel . “ We want to hear all the secrets , we love a blab ”.
Fig 17

23