Third Wave Fashion // SEPTEMBER 2013 // THE BIG SEPTEMBER ISSUE

TWITTER HIRES COMMERCE CHIEF Twitter has hired Nathan Hubbard, previously president of Ticketmaster, to lead online retail. e micro-blogging and social network platform hopes to create new sources of revenue by making selling easier on the site. All eﬀorts are made on the horizon of a potential IPO. - Business of Fashion H&M LAUNCHES ONLINE STORE Global fast-fashion retailer H&M finally launched its online store at the start of the month along with a companion mobile app. Despite a late launch compared to other competitors like Zara, experts predict H&M still has a large part of the online commerce market share to cash in on. - Forbes IMAGE RECOGNITION HELPS SHOPPERS FIND WHAT THEY WANT A new app called Pounce has joined the image recognition technology ranks. e app oﬀers shoppers the ability to snap photos of products in print and shop directly from the retailer oﬀering the advertisement. - Business of Fashion GOOGLE GLASS - THE NEXT “IT” ACCESSORY? Women are leading the development of Google Glass in the world of technology, where men outnumber women three to one. A recent collaboration in fashion featured models for Diane von Furstenberg’s runway show wearing Glass that matched their ensembles. e project was led by women in charge of making Glass the next fashionable accessory to own. - New York Times

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