Third Wave Fashion // SEPTEMBER 2013 // THE BIG SEPTEMBER ISSUE | Page 8

Fashion tech continues to be
shaped by remarkable new
wearable tech, game changing
innovations from online commerce
leaders, and brilliant partnerships.
Here are the happenings from last
month that you need to know.
JEWELRY AS WEARABLE TECH
Design company MJ McLaren has created a prototype of
media earrings for funding on Indiegogo. e earrings can
play four to eight hours of videos, ads, and slideshows, and
can even play a screensaver when not in use. - PSFK

THREADFLIP INTRODUCES NEW
FOLLOW-BASED MODEL
readflip, the peer to peer clothing resale marketplace,
has introduced a completely follow based model to drive
engagement among users, where buyers can directly follow
sellers based on certain metrics like style or brand.
Previously only available on mobile, the change is driving
sales and helping users cut through the noise to find what
they like. - PandoDaily

FASHION WEEK AND TUMBLR
BLOGGERS COLLABORATE
Yahoo!-owned blogging site Tumblr is sending 20 bloggers
to Fashion Week this season for two week apprenticeships
to get a first hand view of how the most anticipated
industry events of the season go down. e final goal is to
cultivate relationships that potentially lead to future
collaborations. - Mashable

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