Third Wave Fashion // NOVEMBER 2013 // FOOD, FASHION + FEASTING | Page 9

ONLINE MOVES OFF
In a trend of online retailers moving into brick and mortar
stores, Rent the Runway has moved into the famed Henri
Bendel department store. Providing first-hand fittings,
customers are able to find the perfect fit and can add them
to their virtual closets. The move also reduces the amount
of product that is shipped to potential customers.
MASHABLE

BAUBLEBAR’S NEW VERTICAL
Understanding that wedding jewelry is typically selected
after the wedding dress and venue, BaubleBar’s new bridal
vertical offers searches by topics like neckline and
hairstyle. By offering a more personalized approach, the
move offers the opportunity to reach flower girls and
mothers of brides, two groups that weren’t previously
reached. TECHCRUNCH

SHOEDAZZLE SUBSCRIPTIONS ARE BACK
Despite leaving a subscription model that boasted a $200
million valuation two years ago, ShoeDazzle is returning to
its $39.95 monthly subscription offer. A combination of the
old way and the most recent model, the new process
provides more customer choice and more emphasized
engagement. PANDODAILY

PARASHOOT:
THE CLIP ON CAMERA
Like something out of a 007 movie,
the ParaShoot is a camera that fits in
the palm of your hand. Though it’s
small enough to be worn, the 720HD
video and 30fps packs a punch in this
wear-anywhere camera. Android, iOS
and WP8 friendly, ParaShoot provides
users with an unmatched level of
functionality. INDIEGOGO