Third Wave Fashion // NOVEMBER 2013 // FOOD, FASHION + FEASTING | Page 10

FAB CUTS FOR PROFIT Recently valued at $1 billion, Fab.com cut 101 employees in an effort to become profitable after two years of funding. After a shift from flash sales to an inventorybased system, the cuts are expected to not only enhance profitability, but increase sustainability for the company. BUSINESS OF FASHION NO IPO DESPITE GROWTH AND PROFIT In an effort to allow online sellers to grow with the company, Etsy is redefining “handmade” to prevent the alienation of independent merchants struggling to meet demand. Profitable since 2009 with 70 percent growth since 2011, Etsy has no plans to go public. BUSINESS INSIDER BEACHMINT SEEING DOUBLE A seemingly unstoppable force, Mary Kate and Ashley Olsen are now co-chairs of the Beach Mint advisory board. The move is an effort to advance Mint brands to the “leading destination for all things fashion.” FASHIONISTA THE FUTURE OF INSTANT GRATIFICATION Condé Nast and MasterCard have teamed up in the newest form of instant gratification and in-publication purchasing technology. Joining the ranks of PeaPod and same-day shipping ventures of eBay and Amazon, the partnership could be a step in cutting out the middleman while developing more efficient markets. NY TIMES