Third Wave Fashion // NOVEMBER 2013 // FOOD, FASHION + FEASTING | Page 16

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BUSINESS | THE WORLD AROUND US

ECOMMERCE SLOWING?
On the cusp of the holiday season, eBay’s forecasts may point to a
decline in e-commerce. With numbers low for what is usually
eBay’s strongest quarter, CFO Bob Swan points to a decline seen
since the second quarter. BUSINESS OF FASHION

PROMOTED CONTENT COMES TO PINTEREST
With promoted content showing up across platforms, Pinterest has
joined the club with a test run of promoted pins. Worked into
searches and category feeds, an icon appearing in the pin is the only
difference from those that currently fill your feed. TECHCRUNCH

INSTAGRAM’S ENGAGING ADS
Made to look like the inspirational photos in your feed, Instagram
ads aim to focus on ads that contribute to the engaging content you
already look at. With the ability to hide ads you don’t like, and
provide feedback on them, the new ads are inspired by the quality
of images similar to those of magazines. INSTAGRAM

NIKE SETS SIGHTS ON $36 BILLION
With an expected revenue just over $25 billion this year, leaders of
Nike believe they will reach $36 billion by 2017. Focused on growth
in China, women’s sports and the always important e-commerce, the
fitness giant is only looking up. USA TODAY

FROM SAKS TO J.C. PENNEY
With Hudson’s acquisition of Saks, CEO Stephen
Sadove is joining the J.C. Penney board of
directors. Sadove’s move also comes after a year
of falling revenue and a failed turnaround attempt
for Texas based department store. BUSINESS OF
FASHION

BLURRED LINES OF COMMERCE
The future of brick-and-mortar stores lies in their
connection to e-commerce, and that’s why
Neiman Marcus is going to spend $100 million on
it. According to the Texas A&M Retailing Summit,
the move to create a seamless customer
experience is the newest challenge for retailers.
FASHIONISTA

FACEBOOK BUYS ONAVO
The Israeli mobile startup was acquired by
Facebook, and also ushers in the opening of
Facebook’s first Israeli office. The startup
compressed mobile data, which could potentially
reduce the data costs for customers accessing the
Facebook mobile app. MASHABLE