Third Wave Fashion // MARCH 2014 // THE FIT TECH ISSUE | Page 23

THE FASHION TECH REPORT

Outside of practicality though, and
despite thoughts that the tech
behind the wearables isn’t where it
needs to be to do anything worth
note, I’d have to argue that it does
plenty in this early stage.
Just as companies operate as
individual entities, for the most
part, and are driven by constant
data analysis, people too are
incorporating data into their lives.
For businesses, analytics determine
where to invest, what needs work
and, when done right, protects the
bottom line. But if you consider
personal budgets, which has to be
to monitored to pay rent, put food
on the table and put gas in your car,
then life trackers and fittech are
already great for maintaining a
budget.
To put it in perspective, a Jawbone
tracker costs between $130 and
$150. But depending on your
copay, a visit to your docto "6