Third Wave Fashion // MARCH 2014 // THE FIT TECH ISSUE | Page 12

the

recap

Digital
Experience
Front Row For Everyone
In the same year that Anna Wintour found herself with a second
row seat, Topshop decided that nobody should sit that far back
ever again. With the help of Inition, an all-inclusive experience
was created as a London Fashion Week catwalk was streamed to
specially designed headsets putting participants front row. Who
knows, one day we may be sitting front row without leaving the
living room. PSFK

Ads All Around
With augmented reality beginning to redefine the ad experience,
static ads just don’t cut it. Using a panorama effect to create a
360 degree space, Sass & Bide’s Freetown offers visitors a chance
to explore the brand and shop all in the same place. Essentially,
visitors are invited into a warehouse that uses technology similar
to Google Earth to create a totally immersive online experience.
FAST COMPANY

// 7