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TINDER FOR SHOES
e le or right swiping of Tinder’s dating app is
rumored to be addictive, so why wouldn’t a
shopping app take advantage of the response?
Stylect does just that, providing shoe suggestions to
users that can be swiped le and away or swiped
right and approved, allowing the app to determine
what the user’s taste is like. Basically, using the app
more will begin to provide more targeted
suggestions, in theory converting more users into
customers. FAST CO. DESIGN
THE SNAPCHAT SNEAK PEEK
With its NSFW reputation, and the inability for
brands to successfully grasp how the platform can
be used, one lingerie company may have cracked the
Snapchat code. London-based Miss Croon
embraced the cheeky nature of both lingerie and
snapchat, marrying the two with a simplistic
lookbook comprised of sneak peeks. ough they
aren’t the first brand to use the platform, the brand
seems to have found an excellent balance to entice
Snapchat users. PSFK
UNIQUE-LO
We’ve all wanted to design a killer t-shirt before, and
Uniqlo answered those prayers with their UT Me
service. Basically, mobile and tablet users can design
their own t-shirts that will then be shipped to their
home. ough custom prints are nothing new, the
ease of using the app combined with a major retailer
like Uniqlo, does make the service unique.
THE WALL STREET JOURNAL
INSTAGRAMMER OF THE YEAR
Fashion and Instagram seem to go hand-in-hand at
this point, with the platform playing host to a
number of new ad campaigns and behind the scenes
looks at fashion weeks around the world. With that
type of clout, it made sense when the CFDA
announced their new award for Fashion
Instagrammer of the year. As the “go-to platform for
fashion storytelling,” this could elevate the role of
fashion instagrammer to the once “famed” heights
of the fashion blogger. BUSINESS OF FASHION
the
recap
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