r
the
recap
HERE’S WHAT HAPPENED LAST MONTH
FRAGRANCE
THE ONLINE FRAGRANCE
DILEMMA
Until smell-o-vision comes to
tablets and mobile devices, there
will always be a barrier to
purchasing fragrances online, but
three startups are tackling the
issue with solutions reminiscent
of Warby Parker and Birchbox.
Scentbird uses a Warby Parkerlike sampling system, Bergamot
reminds us of Birchbox with
sample subscriptions and Pinrose
basically offers towelette samples
which can be purchased in an
order as large as 20 fragrances.
e crucial element each is trying
to address is the ability for longterm testing, to get the right feel
with a fragrance.
FASHIONISTA
APPS
LIVING APPS
THE FRAGRANCE LAB
Each of us has a unique
personality, and why shouldn’t
our scent be just as lovely?
London-based retailer Selfridges
is providing the chance to match
fragrance and personality with the
Fragrance Lab. e lab, complete
with lab coat-clad assistants,
provides an interactive experience
that essentially maps personality
and develops a unique fragrance
that corresponds to the visitor’s
interaction with the space.
DEZEEN
Adding personal elements is
at the core of digital customer
service, but UK-based Nuji
took it a step further by
adding an interactive model.
e model wakes up and
moves with the users
interaction with the app, but
at its heart Nuji is essentially
a Wanelo competitor.
TECHCRUNCH
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